_is Streetwear taking over Luxury Brands?_
After the engagement of Virgil Abloh at Louis Vuitton and before that a never ending craze of collaborations of „streetwearbrand“ X „luxurybrand“ was overflowing the spectators attention. At the same time streetwearstyles and streetart are getting an enormous inspirational influence on fashion design.
Is this a sign of democratization of the fashion business? Or is it all about marketing trying to gain new costumer groups?